mountains in distance with fall foilage

History and Mission

While as a social enterprise, our fundamental objective is to support rural, central Appalachian communities and the forests and forest-based businesses on which they rely, we believe that we can best do that by serving you. Therefore...

Our Mission

is to provide uniquely beautiful hardwood products; a superior customer experience at every touch point; and the satisfaction of knowing that one’s purchases can make a difference in the health and resilience of central Appalachia’s forests and forested communities.

A History of Helping

WoodRight started to take shape in early 2010, when it started as a program of the Central Appalachian Forest Alliance(CAFA), providing technical assistance to privately-owned, forest-based businesses in the region. We’re proud to say our parent organizations had been working to improve the well-being of our region’s communities and land for more than 40 years before we ever began.

Meet the Central Appalachian Forestry Alliance

CAFA is a network of non-profit organizations that work together to promote a stronger forest-based economy and healthier forests in our region - one of the most biodiverse, yet economically distressed regions in the nation.

CAFA Members include:

CAFA Funding is currently provided through the generosity of the following:

Since 2010, we’ve evolved and developed our business and community services into what they are today. WoodRight Forest Products is currently an LLC, owned and operated by ASD and Rural Action, with financing assistance from MACED and One Foundation.

Just One Part for a Greater Good - both in and out of the forest

WoodRight is just one part of the regional support and services CAFA members offer to regional landowners, agricultural and forest-based businesses, as well as the region's needy.

Other CAFA member work areas include, but are not limited to the following:

  • FSC®-certification assistance from forestland to mills
  • Non-Timber Forest Products or NTFPs (e.g. ginseng, paw paws, mushrooms, etc.) education to landowners for food and/or income
  • Forest-based carbon offsets
  • Watershed restoration
  • Landowner education about mineral rights leasing for natural gas and oil
  • Regional enterprise loans and support
  • Energy efficiency
  • Waste diversion and recycling
  • Education through outdoor classrooms and community gardens
  • Improving healthy food access through farmers' markets, food pantries, home garden education, etc.
  • Organic produce production assistance as an alternative to tobacco crops
  • Environmental and rural economic development research and policy